Learn How To Get Leads Online
There is no other way around it. The main thought that goes through agents heads every day is “Where am I going to get my next lead?” Insurance agents especially have to have at least 3-5 decent leads a day just to make a decent living. Most of the companies that you see advertise will promise the world to you that you will get more leads than you know how to handle. Anyone who has been in this business knows that usually just means the first few days or weeks when you first start. Have you noticed after this time the conversation turns to “have you tried to sell your friends and family yet?”
If a company does produce exclusive leads, there is almost always a very high cost to the agent for this convenient, expensive lead that they either pay up front or it comes out perfectly and right on time from your sales for the week. If you are making a lot of sales with no charge-backs or it seems very few are saying no to you, premium leads seem the way to go. The problem is that perfect or really good weeks happening all the time are very rare. These are the top 3 ways we have found some savvy agents using to generate their own, exclusive, abundant source of free leads.
1. Agents are incorporating internet advertising and Internet Marketing Tools to drive targeted leads to their own websites. It is amazing how many potential clients will go to Google and type in what type of insurance they need and the town that they live in. You may be very surprised that some of the top agencies in town won’t show up on the search results and don’t even have a “selling” website.
2. Video marketing has been around for awhile now with popular sites like YouTube but very few agents have tapped into how they can almost immediately drive customers in direct and indirect ways to capture potential clients names, email addresses and phone numbers. If this sounds too good to be true, it is not. You have to know what you are doing but can be made simple with practice.
3. Even though this is toward the end, the best overall way to get leads for free is to get referrals from your satisfied customers. We can all easily say we have heard this thousands of times. If you made it easy for your referring customer to find you, they already probably feel they knew you a little already, this may be the best referrals you will ever get.
